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Here's the thing: There's no such thing as THE BEST shampoo brand. Sorry, but every brand has good and, uh, not-so-good products, and what works for your dry hair definitely doesn't work for my oily hair. That said, there are basically eight billion shampoos on the market right now and sifting through all of 'em to find your match is a massive undertaking. Lucky for you, I went ahead and did the hard work for you by testing and trying a sh*t ton of shampoos to figure out which ones are actually worth your $$$. Ahead, 10 of the best shampoo brands the world has to offer (along with my favorite formulas).
1
Best Shampoo Brand for Curly Hair: DevaCurl
Devacurl No-Poo Original Zero Lather Conditioning Cleanser
DevaCurl is truly one of the best shampoo brands for curly hair, thanks to its super-hydrating and non-stripping formulas. The sulfate-freeNo-Poocleansing conditioner (which is spiked with moisturizing grapeseed oil) is a cult-favorite for washing away product buildup and excess oil without totally drying out your texture.
2
Best Shampoo Brand for Color-Treated Hair: DpHue
DpHue Cool Brunette Shampoo
I've said it once and I'll say it again: If you're spending the time (and money!) to dye your hair, you gotta invest in a solid shampoo. That's where DpHue comes in—the brand is loved for its toning shampoos that deposit subtle blue or purple pigments into your hair as they cleanse, leaving your color fresher and brighter. The blue bottle (Cool Brunette) is ideal for destroying orange, brassy tones in brown hair.
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Iget it:The majority of shampoos are too heavy for finer hair types (have you ever gotten out of the shower withgreasier hair than you started with? I sure have). Living Proof's shampoos are gentle enough to zap excess oil and grime without weighing you down—or worse, leaving behind a shiny residue.
4
Best Shampoo Brand for Coily Hair: SheaMoisture
SheaMoisture Raw Shea Retention Shampoo
If you're looking for the best shampoo brand for coils or type4hair, SheaMoisture is a great place to start. The formulas are well loved for their hydrating, strengthening ingredients (think:shea butter and Jamaican black castor oil), and you def won't find any stripping sulfates or surfactants in these.
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5
Best Drugstore Shampoo Brand: Not Your Mother's Naturals
Not Your Mother's Sicilian Blood Orange & Black Currant Shampoo
Don't feel like spending your entire paycheck on shampoo? Gotchu. Not only is this drugstore shampoo brand super affordable, but it also has aformulafor basically every hair type(Reddit's r/curlyhaircommunity is obsessed with it for this reason). TheBlood Orange & Black Currant Shampoo is a total crowdpleaser—thanks to smoothing ingredients likesunflower and black currant oils—but the line also has great formulas for curls, damage, and more.
6
Best Sulfate-Free Shampoo Brand: Briogeo
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo
It's easy enough to find a good sulfate-free shampoo, but a brand that doesn't use harsh sulfates, parabens, or silicones inany of its formulas? Rare...unless you're talking about Briogeo. This brand has got everything from super-hydrating shampoos with avocado and flyaway-smoothing cleansers with argan oil.
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7
Best Shampoo Brand for Blondes: Olaplex
Olaplex No. 4 Bond Maintenance Shampoo
I know, I know: Everyone and their mother has sung the praises of Olaplex—the bond-repairing treatment that brings life back to damaged, bleached hair—but it's genuinelythat good. The brand also has a super excellent shampoo, which you can team with the leave-in treatment and the conditioner for a truly hydrating experience.
8
Best Shampoo Brand for Dry Scalp: Head & Shoulders
Head & Shoulders Moisture Boost Shampoo
PSA: Your scalp is an extension of the skin on your face, and it needs its own routine, too. If you've got dry spots or flakes, you can't go wrong with classic shampoo brand Head & Shoulders. They've got everything from zinc shampoos for dandruff to oil-spiked cleansers for itchy scalps.
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9
Best Shampoo Brand for Dry Hair: Moroccanoil
Moroccanoil Hydrating Shampoo
IMHO, there's no one whocan't benefit from a hydrating shampoo (moisture is key), why is why Moroccanoil is one of the shampoo brands I recommend constantly. The color-safe, sulfate-free formulas are gentle enough for all hair types, and the hero ingredient—argan oil—leaves hair soft to the freaking touch.
10
Best Luxury Shampoo Brand: Christophe Robin
Christophe Robin Regenerating Shampoo with Prickly Pear Seed Oil
Look, I'm cheap as f*ck, but I can't even deny that fancy little feeling I get when I buy a luxe beauty product. If you're down to drop some extra cash, Christophe Robin's shampoos are always a good call, whether you go for the Prickly Pear Seed Oil shampoofor dry, damaged hair or the Aloe Vera shampoo for intense hydration.
Ruby Buddemeyer
Ruby was the beauty editor at Cosmopolitan, where she covered beauty across print and digital. Her work has appeared on The Zoe Report, Fashionista, and StyleCaster. Follow her on Instagram.